Choosing the right KPIs (Key Performance Indicators) for your paid LinkedIn functions depends on your specific goals and campaign type. However, here are some general categories of KPIs to consider:

1. Awareness:

These KPIs are essential for understanding the visibility and impact of your ad campaign. They help you assess if your ad is reaching your target audience and generating interest.

2. Consideration:

These KPIs measure how well your ad is driving users to engage with your content and take the next step, whether visiting your website, watching a video, or submitting a form.

3. Conversion:

These KPIs assess the effectiveness of your campaign in achieving your ultimate goals, whether generating leads, driving sales, or acquiring new customers.

Additional factors to consider when choosing KPIs:

By carefully selecting and monitoring the right KPIs, you can gain valuable insights into the performance of your paid LinkedIn functions and optimize your campaigns for better results.